Since April 2012, Frederik Korallus and his team have been building up the business, going about their work with great spirit and energy. We have greatly enjoy working with them and playing our part in this transformation. Last year they went live with the new and improved website we developed for them. Please note that, as of June 2014, this website is now known as The Hotel Collection.
Fittingly for this classy, unique collection of 4-star hotels, the new design is both clean and modern and yet elegant too.
Each of the hotels within the collection has its own home within the site. The use of imagery within the new site allows us to capture their striking exterior.
Responsive Design – All Users, all devices, great for SEO
The new web site employs responsive design. To use Wikipedias definition, this means that the site has been crafted to provide an optimal user experience— easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from monitors to mobiles.
Aside from great user experience, responsive design has been recommended by Google as the best approach to mobile SEO since June 2012. This was one of a number of user experience and key SEO health improvements made as a part of this project.
We updated the site in line with the full rebranding exercise undertaken by the business to complete the change from Barcelo to Puma. This also incorporated sub-brands for key additional services including Meetings and Conferences and Celebrations (Weddings, Occasions and Association events)
Search and Bookings
Users are now able to use the simple ‘quick book’ to start a booking. The widget appears centrally on all pages and its other tabs allow for rapid offer and meeting room discovery as well.
Once users have selected their hotel and dates, they can dynamically update all their other choices (Room type, rateplan and extras) all from within the first page.
Use of the latest front end web design techniques allows us to serve complex and changeable connected data dynamically and quickly within the key booking page.