Unlocking the Passion Behind Your Brand
Our end goal is to help you create powerful content that inspires customer engagement, conversation and acquisition.
Many businesses are still failing to take this opportunity. They fall into the trap of creating blogs, twitter accounts and facebook pages when they have nothing of interest to say. There’s a limited number of times you can pump out self-serving, advertorial content and expect any response. Your customers are out there waiting for you but they certainly aren’t stupid. They can smell sales pitches and inauthentic marketing messages just as easily as you can.
To create content of value, to be involved in a conversation, you need to share with vigour. You need to be just as interested in the things you are talking about as the people you are trying to engage. We believe that at the heart of almost every company is a passion that originates from something deeper than just making money. Unlocking that passion is a fundamental strategic step towards doing great content marketing.
We start our strategy work by focussing on the passions behind your brand.
Getting the home for your content in shape
Once we’ve unlocked your driving purpose, creating a content strategy becomes much easier. But in order for content marketing to be really effective, it’s got to live in an appropriate home.
Let’s consider the example of one of our clients. Borro is a personal asset lender. They lend £1,000 to £1m against valuable assets, typically watches, cars and jewellery. But Borro is also a company with a team that is passionate about these assets. Catch the team on the right day and they will wax lyrical for hours on specific vintage car models, artists or rare gemstones. Once that passion had been drawn out, our content strategy became easy. We wanted to create content of value about collectible and interesting assets. We wanted to share this passion with others. So we started by creating an amazing wine lovers guide.
We advise on website, blog and phone app requirements. During the strategy phase we will actually deliver flat designs to discuss and agree.
SEO Consulting: the nitty gritty research to prepare for success
A great content strategy does not guarantee results. To make sure your business gets a maximum return on investment, the content you produce will need to be highly shared. It will also need to deliver strong Google rankings for terms that will generate conversions.
Our background experience is in SEO consulting and we use this to do keyword and competitor research. We also research and reach out to key influencers. By the end of the strategy phase we present validated content ideas for your approval.
We can channel your business’s passions and unique qualities into content that delights your customers and increases your business through all key marketing channels. Get in touch today to start outwitting and outperforming your competitors.