CV Business Rescue offer advice to financially-distressed companies that may be facing administration, restructuring or even liquidation. They needed a website that would demonstrate both their professionalism and experience and offer a reassuring tone to visitors who are in need of genuine assistance.
New Look Site
The new site uses images more prominently, has clear call to actions, an expanded number of services pages, a clear logo and fonts and brand new copy to explain the services in a clear and concise way.
Calls To Action
Each page features a dynamic telephone number as the focal point above the fold, with a drop down tab that displays the number as the user scrolls down the page.
The footer also contains a prominent phone number, as well as an email address and callback facility offering visitors as many ways as possible to get in touch. A live chat feature was also implemented to encourage instant communication between the client and its website users.
The team at InterGreater were knowledgeable, efficient and a pleasure to work with. They completed the project within the agreed timeframe and, within the first month following launch, we have already enjoyed an improvement in our keyword quality score.
- Marc Ross, Manager, CV Business Rescue
The homepage as well as each of the service pages features a short video presentation which sums up the services, the reassuring message and calls to action in under two minutes.
For users arriving at any of these pages, the video offers the chance to quickly understand how CV Business Rescue can help, without being intrusive or distracting.
Search and Content
As well as optimising the content and metadata, the number of pages was increased to create landing pages for each service, so visitors arriving directly into any given page would be presented with the same calls to action, video and structure. The footer also features social icons and the capacity for adding a blog is built into the website.