You would be forgiven for not understanding the entire backstory of Google’s services when it comes to syncing information on local businesses with its search, maps and social network. The introduction of Google+ rang the death knell for Google Places, which was replaced in 2012 by Google+ Local and has now changed again. In June 2014 Google, in an attempt to streamline how businesses can add and update their information, introduced Google My Business.
Regardless of what Google call it or how exactly it functions, the potential benefits for your business remain largely the same. You have the ability to control what information Google displays when people search for your brand or for local services relevant to you.