I believe in an Integrated approach to SEO. This means devising a clear SEO strategy and getting your team to execute this strategy as a part of their workflow. Key staff members typically include tech/design, content, marketing, PR and sales. In short, well integrated SEO leads to reduced costs, greater long term success and significantly less risk (I wrote more about the benefits of integrated SEO here).
Sounds great right? But what if you don’t have these types of resources on tap? How do you deliver great SEO for startups? Continue reading
I started Easyodds in 2000 and I only woke up to the importance of natural google search results in 2004. By that stage we were behind the game and had a lot of ground to make up.
Initially I spoke to various agencies, but then opted for an in-house SEO specialist. Much of his advice required operational and web site changes but he didn’t know how to communicate his message and frustrated, he moved on. But it struck me that if the rest of the team needed to be involved, I had better understand why. So an expert was hired with the remit of strategy and education.
A year later, with key changes having been made and SEO best practise integrated across the business, we had gone from zero to hero. 50%+ of our growing traffic and conversions were coming through natural search. Better still, our recurring costs had barely increase.