I believe in an Integrated approach to SEO. This means devising a clear SEO strategy and getting your team to execute this strategy as a part of their workflow. Key staff members typically include tech/design, content, marketing, PR and sales. In short, well integrated SEO leads to reduced costs, greater long term success and significantly less risk (I wrote more about the benefits of integrated SEO here).
Sounds great right? But what if you don’t have these types of resources on tap? How do you deliver great SEO for startups? Continue reading