InterGreater is a London-based digital performance consultancy, founded in 2012 by David Gross. For software projects our IT Project Director, Sam Collett, joins David.
We have our own in-house team of developers, designers, content marketers and copywriters. We also work strategically with specialist partners and can call on an extensive team of trusted freelancers to meet the demands of a particular project.
After finishing his Honours degree in History and Spanish at the University of Leeds in 1999, David founded Easyodds, the world’s first ever live odds comparison service. In his last 2 years as CEO, the company was still a market leader, voted ‘Odds Comparison Site of the Year’ in both 2008 and 2009. Over his 10-year tenure, David oversaw the development of bespoke software, comparing 10,000+ live betting markets per day and achieving over 50,000 unique targeted visitors per month through natural search. In 2006, he also created Poker Verdict, driving a million visitors to the site within 2 years, with over 60% from Google natural search. Since 2010, he has been personally advising businesses in the leisure, recruitment and financial services sectors and in 2012, he created InterGreater to expand these consultancy services.
In 1997 Sam graduated with 1st class honours in design from Liverpool John Moores University and he is now a Fellow of Design at the University of Worcester. He spent the first 8 of his 15-year web career coding, designing and managing on both the agency and client side, including as Head of Design for PartyGaming (now bwin.party). Since 2006, he has run his own successful agency that consulted for Easyodds in 2009, where he met David. They reconnected in 2012 after David started InterGreater. Sam adds design flair, coding knowledge, server expertise and a further network of resources, first taking on the role of Project IT Director for a Puma Hotels website project in mid 2012.